Social Media Marketing and Email Marketing

Social media marketing means using social media platforms like Instagram, Twitter and Facebook to promote your brand and sell your product or service.

If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments, that’s social media marketing. And if you create engaging content that showcases your brand’s values and story, that’s social media marketing too.

The most common goals for social are increasing brand awareness (58%) and increasing community engagement (41%). And these goals are still very relevant to social media teams going into 2023, especially as they face new challenges.

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